Well George Orwell had his own rules for language. As I cannot say it any better than him, I will simply re-write them for you here for your own personal use.
1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
(Basically avoid such this as they over complicate your point or thought).
2. Never use long word where a short one will do.
(Aka, don't use a word like "excommunication" where a word like "banished" would and could be used instead).
3. If it is possible to cut a word out, always cut it out.
(You can see I am trying to do that right?! But yes, keep you sentences simple and free of complexity where ever you can so as to not over complicate your message).
4. Never use the passive where you can use the active.
(I learned this lesson over time, and it was hard for me as I always used to write in the passive. Basically by keeping the message or your writing in the active, you provide action to your words. Make your words represent what is happening now, not what has happened).
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
(By using words from any of what Orwell describes above, you complicate your message and thoughts. People will not understand the word Scuttlebutt, but they will understand the word gossip).
6. Break any of these rules sooner than say anything outright barbarous.
(In other words, if there is no other way to say it, then break these rules. If you try to change a sentence to make it simpler where such simplicity cannot exist due to the overall message then you are just going to loose that message by changing it. You can only keep it as simple as the rules of language will allow).
I prefer Orwell's rules to Luntz's mainly because I like George Orwell. But use these and Luntz's rules as you wish. I wish you all luck in your own written and vocal endeavors.
I'm off to another wedding so I will be unable to post tomorrow. So enjoy the weekend and see you all Monday.
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