Content and Communication are the two essential components for
anyone trying to make a content based service. Basically, this blog is
one such type of service. So here I will break these two components down
for you so you too can start your own web based content service.
Content: Content is what you put into the blog, video or
whatever material or medium you are using. So it is what you write about,
talk about, or depict visually for your audience. The content must be
authentic and thus, will attract an audience so that your message or story
spreads and thus people will be attracted to your blog or similar content
service.
Communication: This is the hard part. You
can be well researched with your content, and have the most powerful and most
interesting content, but if you cannot communicate, then you will fail.
Communication allows for people to question you, and get to know you.
It adds that human element behind you, the mysterious
writer/host/filmmaker. You do not have to pressure yourself answering everyone's
comments, or force yourself to read every posting about what you have provided
to your readers/listeners/viewers. The point is to be able to talk with
them and interact, but not be overwhelmed by them. So you can talk to a
few people at a time. Skim through what people have said and answer
questions either in a posting, or in a reply depending on how many people have
asked the question or how deeply you deem the answer must be. By showing
you are talking to them, you show that you care about your readers who already
care for you and what you have to say. And it creates a relationship
which becomes perpetual so long as you maintain their trust.
Conclusion: These two things are key to having
a successful blog or similar content service. And they are very easily
accomplished if you know what you are doing. So good luck to you my
fellow writers. And I look forward to reading your work.
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